Case study · Furniture & home · D2C, trade and custom

Running on GroKeeper

How Asharee sells retail, trade and custom furniture on one platform.

Asharee is Kerala’s first online furniture store, selling sofas, dining, beds and tables direct from its own factory. GroKeeper runs its retail store, its trade accounts and its custom furniture orders from one admin.

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Client profile

IndustryFurniture & home

Sells toHomeowners, dealers, architects and contractors

MarketIndia

StatusRunning on GroKeeper

Capabilities in use21

D2C

retail store

B2B

trade accounts

Custom

made to order

admin for everything

Executive summary

The challenge

Furniture is not a simple checkout.

Furniture buyers expect advance payments, delivery to their door, installation and a warranty they can rely on. Dealers, architects and contractors need their own prices, credit terms and project deliveries. Many customers want a piece made to their own size, wood and fabric, and want to follow it through production.

The approach

Built on GroKeeper.

Retail store, Trade accounts, Custom furniture, delivered from one platform and one admin.

The outcome

One platform for every kind of furniture buyer.

Retail, trade and custom orders in one admin. Advance and balance payments handled online. Buyers follow their furniture from approval to installation. Trade partners order on their own terms.

Capabilities delivered

What Asharee runs on GroKeeper.

21 capabilities across 3 areas, managed from one admin.

Retail store

A complete online store for homeowners, from payment to installation.

6 capabilities

Customer accountsSign in, saved addresses, order history and reorder.

Online paymentUPI, cards and net banking, with an advance now and the balance on dispatch.

GST invoicingTax invoices with GSTIN, HSN and the correct tax split, plus credit notes.

DeliveryCharges by pincode, delivery estimates, freight for heavy items and optional installation.

Order trackingLive status with updates on WhatsApp, SMS and email.

Returns and warrantyDamage claims with photos and a warranty record for every order.

Trade accounts

Dedicated terms, pricing and ordering for dealers, architects and contractors.

8 capabilities

Trade applicationsDealers, architects and contractors apply and are approved by the team.

Price tiersPrice lists per account type with quantity breaks.

Credit termsCredit limits, payment days and statements.

Business usersSeveral users per company with buyer and approver roles.

Bulk and repeat ordersOrder from a sheet or reorder from a past invoice.

Quote to orderRequest, revise and accept quotes online.

Purchase ordersPO numbers on orders and invoices.

Project deliveryA delivery address for every site.

Custom furniture

Made to order pieces, configured online and followed through production.

7 capabilities

ConfiguratorChoose model, size, wood, finish and fabric with a live price.

Visual previewSee each combination before ordering.

Site measurementBook a home visit and share room photos and measurements.

Design approvalSign off the design, request swatches and pay a deposit.

Change requestsRevisions after approval, each with its price impact.

Production updatesPhotos at every stage of production.

Installation schedulingDelivery and fitting dates booked with the customer.

Results

What changed for Asharee.

Retail, trade and custom orders in one admin

Advance and balance payments handled online

Buyers follow their furniture from approval to installation

Trade partners order on their own terms

“Furniture was never a simple checkout. With GroKeeper our homeowners, our trade partners and our custom orders finally run in one place, and every customer can see their piece move from approval to installation.”

Founder, Asharee

Roadmap

The next phase with GroKeeper.

New features planned for Asharee.

New feature

3D preview

Explore custom pieces in 3D before ordering.